BP Agarwal, chairman, Surya Fresh Foods. Photo PSA

Nosotros are looking at complete in-firm packaging to ameliorate our quality as well as brand presence. It is in line with our strategy of backward integration and expansion, says BP Agarwal, chairman, Surya Fresh Foods, which produces 600 tonnes of biscuits, cookies and chocolates each 24-hour interval.

Surya Fresh Foods owners of the Priyagold biscuit brand has installed a dream machine a Rapida 105 6-colour plus coater full UV press at its new carton plant at Surajpur in Greater Noida. The Rapida 105 at Surya has three interdeck and ane end-of-press UV curing systems and is capable of press 16,000 sheets an hour.

Though we employed the best packaging companies we found that supplies varied with each lot. Color consistency was a major issue,says Dinesh Prasad, plant manager, packaging division at Surya Fresh Foods that produce and sell the Priyagold range of biscuits and confectionery. At times when a new lot of biscuits reached the retail markets and our products were put on the shop shelves besides our one-time stocks, customers would shy abroad from buying those biscuit packs which had lighter shades past comparison, assuming they were spurious stocks. We ourselves got confused, and were unsure whether both stocks belonged to our company, says Dinesh Prasad plant manager packaging partitioning of Surya Fresh Foods. Rejecting packaging material on grounds of quality did not help because it would atomic number 82 to filibuster in supplies. After rejections there would be good supplies for a few months and so suddenly the color mismatch would begin once again, says Prasad. Consistent advent is an important office of brand building and it is important for make owners to ensure that it happens without fail. Autonomously from the control of color density by the land-of-the-fine art KBA printing panel, Surya has ordered the XRite Easy TraX spectrophotometer and is also establishing its own ink kitchen together with color management and ink matching systems.Delivery time and securityA gene that led to this major investment in carton packaging by Surya Fresh Foods was time to print design changes took near a month to implement when the packaging was outsourced. Retail products nowadays take new features that have to be introduced without delay to compete in the supermarkets based on consumer feedback. Discount coupons, prizes and other offers are introduced depending on how products motion on the shelves. Operational flexibility was another key outcome to control with a dynamic retail marketplace. Stocks tend to often abruptly move and dull down in the retail markets and production has to synchronize rapidly with need. With outsourced packaging one cannot simply switch on and switch off the supplies. An external service provider often takes too much time to adapt the grade of paper needed for a fresh design and get the artwork canonical. Similarly switching product lots is much slower with outsourced packaging. At times we would exist working to contain a new feature but would find that our competitors beat us to the marketplace with the same design changes that we were planning, says Prasad. This is a big make edifice security issue and usually happens when the outsourced vendors are working with multiple clients having the like range of products. Since Priyagold's competition is with big multinational brands of ITC, McVities and Britannia who accept a much bigger market presence, at times it looked like they were copying someone'southward design. BP Agarwal says that for building and maintaining make value both the quality of paper and the quality of printing demand to be controlled closely and that can happen only when packaging is done in-firm. Meanwhile other brand owners in the segment are already enquiring about Surya's experience in what may become a trend where make owners invest and move their packaging cloth production in-business firm. Surya besides has some other packaging plant in Greater Noida for producing the flexible packaging needed for the more competitively priced biscuits it produces. Nosotros are now producing our unabridged packaging cloth in-house, says Agarwal.

Every bit you lot join us today from India and elsewhere, we have a favour to ask. Through these times of ambiguity and challenge, the packaging manufacture in India and in well-nigh parts of the world has been fortunate. We are now read in more than 90 countries as our coverage widens and increases in impact. Our traffic as per analytics more than than doubled in 2022 and many readers chose to back up united states of america financially even when ad roughshod to pieces.

As we come out of the pandemic in the next few months, nosotros promise to again expand our geography and evolve our high-impact reporting and authoritative and technical information, with some of the best correspondents in the manufacture. If in that location were ever a fourth dimension to support us, information technology is now. You lot can power Packaging South Asia's balanced industry journalism and aid to sustain u.s. by subscribing.

Subscribe Now